❶ 考研英语真题：阅读理解
考研英语真题：阅读理解
Text 1
A group of labour MPs, among them Yvette Cooper, are bringing in the new year with a call to institute a UK "town of culture" award. The proposal is that it should sit alongside the existing city of culture title, which was held by Hull in 2017 and has been awarded to Coventry for zozl. Cooper and her colleagues argue that the success of the crown for Hull, where it brought in E220m of investment and an avalache of arts, out not to be confined to cities. Britain' town, it is true are not prevented from applying, but they generally lack the resources to put together a bit to beat their bigger competitions. A town of culture award could, it is argued, become an annual event, attracting funding and creating jobs.
Some might see the proposal as a boo by prize for the fact that Britain is no longer be able to apply for the much more prestigious title of European capital of culture, a sought-after award bagged by Glasgow in 1990 and Livorpool in 2008. A cynic might speculate that the UK is on the verge of disappearing into an endless fever of self-celebration in its desperation to reinvent itself for, the post-Brexit world: after town of culture, who knows that will follow- village of culture ? Suburb of culture? Hamlet of culture?
It is also wise to recall that such titles are not a cure-all. A badly run "year of culture" washes in and out of a place like the tide, bringing prominence for a spell but leaving no lasting benefits to the community . The really successful holders of such titles are those that do a great deal more than fill hotel bedrooms and bring in high-profile arts events and good press for a year. They transform the aspirations of the people who live there; they nudge the self image of the city into a bolder and more optimistic light.
It is hard to get right, and requires a remarkable degree of vision, as well as cooperation between city authorities, the private sector, community groups and cultural organizations. But it can be done : Glasgow' s year as European capital of culture can certainly be seen as one of complex series of factors that have turned the city into the power of art, music and theatre that it remains today.
A "town of culture" could be not just about the arts but about honouring a town's
peculiarities-helping sustain its high street, supporting local facilities and above all celebrating its people and turn it into action.
21. Cooper and her colleagues argue that a "town of culture" award could________
[A] consolidate the town-city ties in Britain.
[B] promote cooperation among Britain's towns.
[C] increase the economic strength of Britain's towns.
[D] focus Britain's limited resources on cultural events.
22. According to Paragraph 2, the proposal might be regarded by some as________
[A] a sensible compromise.
[B] a self-deceiving attempt.
[C] an eye-catching bonus.
[D] an inaccessible target.
23. The author suggests that a title holder is successful only if it________
[A] endeavours to maintain its image.
[B] meets the aspirations of its people.
[C] brings its local arts to prominence.
D] commits to its long-term growth.
24. Glasgow is mentioned in Paragraph 3 to present________
[A] a contrasting case.
[B] a supporting example.
[C] a background story,
[D] a related topic.
25. What is the author's attitude towards the proposal ?
[A] Skeptical
[B] Objective
[C] Favourable
[D] Critical
Text 2
Scientific publishing has long been a licence to print money. Scientists need joumals in which to publish
their research, so they will supply the articles without monetary reward. Other scientists perform the specialised work of peer review also for free, because it is a central element in the acquisition of status and the proction of scientific knowledge.
With the content of papers secured for free, the publisher needs only fnd a market for its journal. Until this century, university libraries were not very price sensitive. Scientific publishers routinely report profit margins approaching 40% on their operations, at a time when the rest of the publishing instry is in an existential crisis.
The Dutch giant Elsevier, which claims to publish 25% of the scientific papers proced in the world,made profits of more than £900m last year, while UK universities alone spent more than £210m in 2016 toenable researchers to access their own publicly funded research; both figures seem to rise unstoppably despite increasingly desperate efforts to change them.
The most drastic, and thoroughly illegal, reaction has been the emergence of Sci-Hub, a kind of global photocopier for scientific papers, set up in 2012, which now claims to offer access to every paywalled article published since 2015. The success of Sci-Hub, which relies on researchers passing on copies they have themselves legally accessed, shows the legal ecosystem has lost legitimacy among its users and must be transformed so that it works for all participants.
In Britain the move towards open access publishing has been driven by funding bodies. In some ways it has been very successful. More than half of all British scientific research is now published under open access terms: either freely available from the moment of publication, or paywalled for a year or more so that the publishers can make a profit before being placed on general release.
Yet the new system has not worked out any cheaper for the universities. Publishers have responded to the demand that they make their proct free to readers by charging their writers fees to cover the costs of preparing an article. These range from around ￡500 to $5,000. A report last year pointed out that the costs both of subscriptions and of these’’article preparation costs’’ had been steadily rising at a rate above inflation. In some ways the scientific publishing model resembles the economy of the social internet: labour is provided free in exchange for the hope of status, while huge profits are made by a few big firms who run the market places. In both cases, we need a rebalancing of power.
26. Scientific publishing is seen as“a licence to print money" partly because________
[A] its funding has enjoyed a steady increase .
[B] its marketing strategy has been successful.
[C] its payment for peer review is reced.
[D] its content acquisition costs nothing.
27. According to Paragraphs 2 and 3, scientific publishers Elsevier have________
[A] thrived mainly on university libraries.
[B] gone through an existential crisis.
[C] revived the publishing instry.
[D] financed researchers generously.
28. How does the author feel about the success of Sci-Hub?
[A] Relieved.
[B] Puzzled.
[C] Concerned
[D] Encouraged.
29. It can be learned from Paragraphs 5 and 6 that open access terms________
[A]allow publishers some room to make money.
[B] render publishing much easier for scientists.
[C] rece the cost of publication substantially.
[D] free universities from financial burdens.
30. Which of the following characterises the scientific publishing model?
[A] Trial subscription is offered.
[B] Labour triumphs over status.
[C] Costs are well controlled.
D] The few feed on the many.
Text 3
Progressives often support diversity mandates as a path to equality and a way to level the playing field. But all too often such policies are an insincere form of virtue-signaling that benefits only the most privileged and does little to help average people.
A pair of bills sponsored by Massachusetts state Senator Jason Lewis and House Speaker Pro Tempore Patricia Haddad, to ensure "gender parity" on boards and commissions, provide a case in point.
Haddad and Lewis are concerned that more than half the state-government boards are less than 40 percent female. In order to ensure that elite women have more such opportunities, they have proposed imposing government quotas. If the bills become law, state boards and commissions will be required to set aside 50 percent of board seats for women by 2022.
The bills are similar to a measure recently adopted in Califomia, which last year became the first state to require gender quotas for private companies. In signing the measure, California Governor Jerry Brown admitted that the law, which expressly classifies people on the basis of sex, is probably unconstitutional.
The US Supreme Court frowns on sex-based classifications unless they are designed to address an "important" policy interest, Because the California law applies to all boards, even where there is no history of prior discrimination, courts are likely to rule that the law violates the constitutional guarantee of "equal protection".
But are such government mandates even necessary? Female participation on corporate boards may not currently mirror the pereentage of women in the general population, but so what?
The number of women on corporate boards has been steadily increasing without government interference. According to a study by Catalyst, between 2010 and 2015 the share of women on the boards of global corporations increased by 54 percent.
Requiring companies to make gender the primary qualification for board membership will inevitably lead to less experienced private sector boards. That is exactly what happened when Norway adopted a nationwide corporate gender quota.
Wrting in The New Republic, Alice Lee notes that increasing the number of opportunities for board membership without increasing the pool of qualified women to serve on such boards has led to a"golden skirt "phenomenon, where the same clite women scoop up multiple seats on a variety of boards.
Next time somebody pushes corporate quotas as a way to promote gender equity, remember that such policies are largely self-serving measures that make their sponsors feel good but do litle to help average women.
31. The author believes that the bills sponsored by Lewis and Haddad wills________
[A] help little to rece gender bias.
[B] pose a threat to the state government.
[C] raise women's position in politics.
[D] greatly broaden career options.
32. Which of the following is true of the California measure?
[A] It has irritated private business owners.
[B] It is welcomed by the Supreme Court,
[C] It may go against the Constitution.
[D] It will settle the prior controversies.
33. The author mentions the study by Catalyst to ilustrate____
[A] the harm from arbitrary board decision.
[B] the importance of constitutional guaranees.
[C] the pressure on women in global corporations.
[D] the needlessness of government interventions.
34. Norway's adoption of a nationwide corporate gender quota has led to____
[A] the underestimation of elite women's role.
[B] the objection to female participation on boards.
[C] the entry of unqualified candidates into the board.
[D] the growing tension between labor and management.
35. Which of the following can be inferred from the text?
[A] Women's need in employment should be considered.
[B] Feasibility should be a prime concern in policymaking.
[C] Everyone should try hard to promote social justice.
[D] Major social issues should be the focus of legislation.
Text 4
Last Thursday, the French Senate passed a digital services tax, which would impose an entirely new tax
on large multinationals that provide digital services to consumers or users in France. Digital services include everything from providing a platform for selling goods and services online to targeting advertising based on user data, and the tax applies to gross revenue from such servces. Many French politicians and media outlets have referred to this as a“GAFA tax," meaning that it is designed to apply primarily to companies such as Google, Apple, Facebook and Amazon- in other words, multiational tech companies based in the United States.
The digital services tax now awaits the signature of President Emmanuel Macron, who has expressed support for the measure, and it could go into effect within the next few weeks. But it has already sparked significant controversy, with the Unite Sates trade representative opening an investigation into whether the tax discriminates against American companies, which in turn could lead to trade sanctions against France.
The French tax is not just a unilateral move by one country in need of revenue. Instead, the digital services tax is part of a much larger trend, with countries over the past few years proposing or putting in place an alphabet soup of new international tax provisions. These have included Britain's DPT (diverted profits tax), Australia's MAAL (multinational antiavoidance law), and India's SEP (significant economic presence) test, to name but a few. At the same time, the European Union, Spain, Britain and several other countries have all seriously contemplated digital services taxes.
These unilateral developments differ in their specifics, but they are all designed to tax multinationals on income and revenue that countries believe they should have a right to tax, even if international tax rules do not grant them that right. In other words, they all share a view that the international tax system has failed to keep ;up with the current economy.
In response to these many unilateral measures, the Organization for Economic Cooperation and Development (OECD) is currently working with 131 countries to reach a consensus by the end of 2020 on an international solution. Both France and the United States are involved in the organization' s work, but France's digital services tax and the American response raise questions about what the future holds for the international tax system.
France‘s planned tax is a clear warning: Unless a broad consensus can be reached on reforming the international tax system, other nations are likely to follow suit, and American companies will face a cascade of different taxes from dozens of nations that will prove burdensome and costly.
36. The French Senate has passed a bill to_____
[A] regulate digital services platforms.
[B] protect French companies' interests .
[C] impose a levy on tech multinationals.
[D] curb the influence of advertising.
37. It can be learned from Paragraph 2 that the digital services tax _____
[A] may trigger countermeasures against France.
[B] is apt to arouse criticism at home and abroad.
[C] aims to ease international trade tensions.
[D] will prompt the tech giants to quit France.
38. The countries adopting the unilateral measures share the opinion that _____
[A] redistribution of tech giants' revenue must be ensured.
[B] the current international tax system needs upgrading.
[C] tech multinationals' monopoly should be prevented.
[D] all countries ought to enjoy equal taxing rights.
39. It can be learned from Para 5 that the OECO's current work_____
[A] is being resisted by US companies.
[B] needs to be readjusted immediately.
[C] is faced with uncertain prospects.
[D] needs to in involve more countries.
40. Which of the following might be the. best title for this text?
[A] France Is Confronted with Trade Sanctions
[B] France leads the charge on Digital Tax
[C] France Says "NO" to Tech Multinationals
[D] France Demands a Role in the Digital Economy
考研英语真题：阅读理解的内容小编就说到这里了，更多关于考研备考技巧，报名入口，报名时间，考研成绩查询，报名费用，准考证打印入口及时间等问题，小编会及时更新。希望各位考生都能进入自己的理想考研院校。希望大家能好好复习。取得佳绩。
❷ 现在离考研还有150 天，刚做了2008年英语一真题和2007年英语一真题，阅读
既然要考研了，希抄望读研究生，心态就不能这么急躁，平心静气的备考才能有最好的结果。1，离初试还有5个月左右，你现在就期望英语达到临考的状态，那你剩下几个月就不复习了？考研英语绝对是有难度的，要科学备考，消灭知识盲点和错题，按照时间计划一步一步来备考才好。
2，真题不建议做太久远的，07，08这都10年了，到现在考试大纲都不同了，出题人也不同了，思路也不同了，你再做意义不大。建议做近三五年的真题，反复研究出题思路和考察知识点，不是单纯做题而做题。
3，也不要想着英语占优势考高分，因为英语分值太低，并且难度大，很难拉开分数，你就想即使你考了70，国家线一般都是45，985等还要求55左右，那你只能拉开分值15分，都不够高数一个大题的分数。反而高数，专业课这些才是大头，分值高，要扎实复习，考高分才能保证你初试成绩是高的。建议你不要舍本逐末。
综上，现在做真题暴露的问题就是你后面几个月要重点攻克的，已经掌握或很熟练的知识点通过适当训练继续保持，这样才可能考出高分。再有备考心态一定要平和，不要太急躁，相信积累的力量。祝你好运。
❸ 08年考研英语阅读理解第三篇翻译
08年考研英语阅读理解第三篇翻译：
在世纪60年代早期，Wilt Chamberlain是美国国家篮球协会中仅有的身高超过7英尺的三个人之一。可是如果他参加了上个赛季的话，他就变成了42分之一了。这些年来在较大的职业体育运动中的运动员的身体状况发生了很大的改变，而他们的经理人也更愿意调整队员的运动服来适应队员们更大，更高的身材。
虽然体育界的这种趋势可能蒙蔽了一个没有被承认的现实：美国人基本上停止生长了。虽然现在人们比140年前高了2英寸，特别是那些出生在已移民美国很多代的那些人，但是明显的，在二十世纪60年代早期，已经到达了他们的身高的极限。他们已经不可能再长得更高了。“在这个基因和环境的条件下，现在整体的人们已经长到我们能够达到的范围了，”Wright州大学的人类学家William Cameron Chumlea说道。拿NBA球员来说，他们身高的增加主要由于从世界各地招募到了球员。
身高的增长一般在20岁以后就停止了，而发育是需要能量和营养的，其中的蛋白质用来供给组织的生长。在20世纪初，营养不良和儿童疾病妨碍了整体的发育。但是当饮食和健康的促进，儿童和青少年平均每20年都增长了大概1.5英寸，这就是长高的趋势。根据疾病防治中心，从1960年开始，人们的平均身高，男性5英尺9英寸，女性5英尺4英寸，就没有怎么改变了。
总的说来，避免太高的身高是有很多优点的。在生产时，较大的婴儿通过产道是有更多的问题的。而且，就算人类已经直立行走已经几百万年了，我们的脚和背部继续对抗着巨大的压力，这些压力来源于双足直立的姿势和巨大的肢体。“有一些限制是个体器官的基因结构导致的。”西北大学的人类学家William Leonard说道。
基因的最大化可以改变，但是不要期待它会马上就能发生。Mass州的Natick的军队研究中心的高级人类学家Claire C. Gordon确信百分之九十的入伍新兵不需要更换新的制服和工作站。她说，不像那些篮球制服，军队的制服长度很长时间都没有改变了。如果你需要在不远的将来预测人类的身高而去设计一款新的设备，Gordon说基本上，“你都能够使用现在的数据并且觉得非常地自信。”
Text 3
In the early 1960s Wilt Chamberlain was one of only three players in the National Basketball Association (NBA) listed at over seven feet. If he had played last season, however, he would have been one of 42. The bodies playing major professional sports have changed dramatically over the years, and managers have been more than willing to adjust team uniforms to fit the growing numbers of bigger, longer frames.
The trend in sports, though, may be obscuring an unrecognized reality: Americans have generally stopped growing. Though typically about two inches taller now than 140 years ago, today’s people – especially those born to families who have lived in the U.S. for many generations – apparently reached their limit in the early 1960s. And they aren’t likely to get any taller. “In the general population today, at this genetic, environmental level, we’ve pretty much gone as far as we can go,” says anthropologist William Cameron Chumlea of Wright State University. In the case of NBA players, their increase in height appears to result from the increasingly common practice of recruiting players from all over the world.
Growth, which rarely continues beyond the age of 20, demands calories and nutrients – notably, protein – to feed expanding tissues. At the start of the 20th century, under-nutrition and childhood infections got in the way. But as diet and health improved, children and adolescents have, on average, increased in height by about an inch and a half every 20 years, a pattern known as the secular trend in height. Yet according to the Centers for Disease Control and Prevention, average height – 5′9″ for men, 5′4″ for women – hasn’t really changed since 1960.
Genetically speaking, there are advantages to avoiding substantial height. During childbirth, larger babies have more difficulty passing through the birth canal. Moreover, even though humans have been upright for millions of years, our feet and back continue to struggle with bipedal posture and cannot easily withstand repeated strain imposed by oversize limbs. “There are some real constraints that are set by the genetic architecture of the indivial organism,” says anthropologist William Leonard of Northwestern University.
Genetic maximums can change, but don’t expect this to happen soon. Claire C. Gordon, senior anthropologist at the Army Research Center in Natick, Mass., ensures that 90 percent of the uniforms and workstations fit recruits without alteration. She says that, unlike those for basketball, the length of military uniforms has not changed for some time. And if you need to predict human height in the near future to design a piece of equipment, Gordon says that by and large, “you could use today’s data and feel fairly confident.”
❹ 1998年考研英语一第三篇阅读理解。
楼主现在应该已经很清楚了 但是还是说一下嘿嘿 楼主只截取这一句话是很难判专断的 但是这句话句首有一个属BUT 也就是说内容跟前面相反 后面接着说这并不意味着环保主义者是反科学的 说明前面应该是在说什么什么是反科学的，最后又说但是去年5月发表的us news 却似乎是这样暗示的 连起来就是这句话之前说的是应该是有关反科学的 作者又表明态度说环保主义者不在此列 后面又说这个杂志却似乎是这样暗示的 显而易见就是在暗讽这个杂志胡说八道 所以杂志应该认为环保主义者是反科学的 不知道这样说是不是清楚 如果有什么错误就是我水平低哈哈
❺ 考研英语一有多少篇阅读理解
您好，总共180分钟4篇阅读理解 每篇5个选择 每个选择2分
------------------天津VIP考研为您解答
❻ 2008年考研英语真题的阅读，大家感觉难还是容易，得分多少
感觉还好2010年比较难
❼ 谁有01年到08年考研英语真题阅读理解的翻译
http://www.docin.com/p-152299190.html 这个抄网站里都有，可惜只能在线看，下载要钱的吧！
❽ 是不是从08年以后考研英语阅读理解变难了
是的，命题组换了，清一色海归，文章全部选自国外报纸杂志，推荐个视频版
2014 考研英权语一阅读分析
http://my.tv.sohu.com/us/231057940/74386390.shtml
❾ 考研英语阅读及翻译题的来源
一、年考研英语文章出处 摘选自《2011年考研英语大逆转》
1.完形填空 纽约时报（The New York Times） The Cost of Smarts
www.nytimes.com/2008/05/07/opinion/07wed4.html
2.阅读第一篇 纽约时报（The New York Times） Can You Become a Creature of New Habits？
www.nytimes.com/2008/05/07/opinion/07wed4.html
3.阅读第二篇 科学美国人（Scientific American） Who’’s Your Daddy？ The Answer May Be at the Drugstore
www.sciam.com/article.cfm？id=who-is-your-daddy-the-answer-may-be-at-the-drugstore
4.阅读第三篇 麦肯锡季刊（The Mckinsey Quarterly） Ecating global workers
www.mckinseyquarterly.com/Ecating_global_workers_1375
5..新题型
encarta.msn.com/encyclopedia_761561730_6/Culture.html
二、2010年考研英语阅读及翻译题的来源
2010年知识运用试题来源：
考研英语完型填空部分，使用了2009年6月6日 Economist 《经济学人》杂志上的一篇文章，文章主要内容，是对社会学上一个经典的理论：霍桑效应的批判和反思。文章难度适中。命题专家在出题的时候也进行了一定程度的改写。
http://blog.sina.com.cn/s/blog_569c4e040100dmkj.html questioning the Hawthorne effect 或Light work; Questioning the Hawthorne effect，June 6, 2009
2010年考研英语阅读真题出处：
第二篇阅读文章
http://www.businessweek.com/magazine/content/08_09/b4073068471067.htm
第三篇阅读文章：
Harvard_Business_Review200702，标题是：The Accidental Influentials
第四篇阅读文章
Accounting rules are under attack. Standard-setters should defend them. Politicians and banks should back off. Economist Staff - The Economist《经济学人》杂志，April 10, 2009
新题型试题的来源：
http://jobfunctions.bnet.com/abstract.aspx?docid=104383，A Wholesale Shift in European Groceries
2010年翻译真题出处：
原文选自李奥帕德的《沙郡岁月：李奥帕德的自然沉思》，本书是环保生态的经典著作，中译本由吴美真翻译，中国社会科学出版社出版。
给2011年参加考研的学生的几点建议：
1．打好基础，从文章的改写情况和考试命题趋势来看，考研对于大纲词汇要求还是很严格的，所以在准备考试之初就要背好单词，突破单词关。
2．选择较新的辅导材料和语言素材，从最近几年的考试来看，考研阅读理解部分的文章和 考题的风格紧扣时代的节奏，主题很鲜明突出。因此选择合适的考研阅读素材来加强阅读显得非常重要。
三、2010年1月MBA翻译题的来源：摘选自《决胜MBA英语高级篇》
原文是来自一份杂志，叫“experience life”，出题人做了部分改动，原文和改动的文章如下：
Sustainability has become something of a buzzword（出题人把这个单词改为popular word） these days, but to Ted Ning, the concept will always have personal meaning. Having enred a painful period of unsustainability in his own life made it clear to him that sustainability-oriented values must be expressed through everyday action and choice.
Ning, director of LOHAS (Lifestyles of Health and Sustainability), the Boulder, Colo.–based information clearinghouse on sustainable living, recalls spending a tumultuous（出题人把这个词改为了confusing） year in the late ’90s selling insurance. He’d been through the dot-com boom and bust（出题人似乎把这个词改为burst了） and, desperate for a job, signed on with a Boulder agency.
It didn’t go well. “It was a really bad move because that’s not my passion,” says Ning, whose ambivalence about the job translated, predictably, into a lack of sales. “I was miserable. I had so much anxiety that I would pull alongside of the highway and vomit, or wake up in the middle of the night and stare at the ceiling. I had no money and needed the job. Everyone said, ‘Just wait, you’ll turn the corner, give it some time.’”
Ning stuck it out for a year because he simply didn’t know what else to do, but felt his happiness and health suffer as a result. He eventually quit and stumbled upon LOHAS in a help-wanted ad for a data analyst. “I didn’t know what LOHAS was,” he says, “but it sounded kinda neat.” It turned out to be a better fit than he could have ever imagined.
At the time, the LOHAS organization did little more than host a small annual conference in Boulder. It was a forum where progressive-minded companies could gather to compare notes on how to reach a values-driven segment of consumers — the LOHAS market — who seemed attracted to procts and services that mirrored their interest in health, environmental stewardship, social justice, personal development and sustainable living.
In contrast with his disastrous foray into the insurance business, Ning’s new job felt like coming home. Growing up in the foothills of the Rockies outside of Denver, he’d developed a love of the outdoors and a respect for the earth, while his parents provided a model of social activism — the family traveled widely, and at one point his parents created and operated a nonprofit that offered microcredit loans to small businesses in Vietnam and Guatemala. He has three adopted sisters from Vietnam and Korea. He studied international relations and Chinese at Colorado University and slipped easily into the Boulder lifestyle — commuting by bike, eating organics, buying local and the rest — though he stopped short of the patchouli-and-dreadlocks phase embraced by many of his peers. (He opted instead for the university’s ski team and, after graating, wound up coaching the Japanese development team ring the Nagano Olympics in 1998.)
From his ground-level job, Ning moved quickly up the ranks in the organization, becoming its executive director in 2006. “When I got the job, LOHAS was a sleepy conference in Boulder,” says Ning. Today, the forum is booming, the organization is expanding and the market is evolving. Ning has more than grown into the position he stumbled on in the want ads. “I don’t consider this a job. It is really more of a calling.”
Ning, 41, coordinates the conference and oversees the organization’s annual journal and Web site (www.lohas.com), while compiling research on trends and opportunities for businesses. He also travels the country promoting — and explaining — the LOHAS concept and the burgeoning market it represents.
First identified by sociologist Paul Ray in the mid-1990s as “cultural creatives,” the U.S. market segment that embraces LOHAS today has grown to about 41 million consumers, or roughly 19 percent of American alts. But those LOHAS consumers are powerfully influencing the attitudes and behaviors of others (witness the rise of interest in yoga, all-natural procts, simplicity and hybrid vehicles). Which is why LOHAS-related procts now generate an estimated $209 billion annually.
“Over the last two years a green tidal wave has come over us,” says Ning. Riding that wave, says Ning, is not about jumping on a trend bandwagon. It’s connecting with — and acting on — a set of shared, instrinsic values. “People know what is authentic. You can’t preach this lifestyle and not live it,” he says. He and his wife, Jenifer, live in a solar-powered home, raise organic vegetables in their backyard and drive a car that gets 48 miles to the gallon. He even buys carbon offsets to negate the global warming impact of his cell phone.
Ning emphasizes that there are many different ways of “living LOHAS.” Ultimately, it’s really about finding a way of life that makes sense and feels good — now and for the long haul. “People are looking internally,” he says, “asking themselves, ‘What really makes me happy?’ Is it the fact that I can go out and buy that giant flat-screen TV, or is it that I can have a quiet evening with my family just hanging out and playing a game of Scrabble?”
For Ning, it’s a no-brainer. He’ll take Scrabble every time.