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Reading & Simulated Writing plan of Marketing Management

Reading B & Simulated Writing

1.     Reading A consolidating exercises                                                                 20 min.

        Activity 1       Individual work: dictation

        a.     Books closed.

b.    Read out some words, phrases or sentences learned in Reading A and students write them down.

c.    Use overhead projector to check the work of some students or do peer-editing, i.e. ask students to check the work of fellow students.

Dictation:

I am writing to you about a shirt which I bought from your shop while on holiday this summer. When I took it out of the bog and examined it closely, I found a large hole at the side and one button was missing. as you will realize, I was extremely upset to discover all this. as your process, I expect top quality.

I am returning the shirt with this letter and look forward to receiving a full refund of 203 yuan.

        Activity 2       Match work

        a.     Books closed.

b.    Use overhead projector to put the match work table on the screen and invite students to finish it off hand.

       c.    Check answers and explain if necessary.

       d.    Lead in to Reading B.

2.     Reading B                                                                                                  30 min.

       Activity 1       Individual work: finding out the difficulties

a.     Students read the text with due attention to possible language difficulties and special terms.

        b.    Students raise questions concerning the difficulties found while reading.

        c.    Encourage students to join in the explanation of difficult points.

        d.    Comment on students’ performance.

       Activity 2       Pair work: reviewing the expressions

a.     Students work in pairs with one reading out language points or special terms and the other making a sentence, paraphrasing or translating.

        b.    Monitor the work and provide help if necessary.

        Special terms and expressions:

        direct marketing,    market demassification,        market niche,         sales force, 

specialty items,       marketing network,               marketing operations...

       Activity 3       Group work: getting the ideas

a.    Students work in groups to discuss the customerization ad and try to find out the main idea of each paragraph.

        b.    Group representatives report about their work.

c.    Invite peer comment and give feedback.

3.     Assignment                                                                                               

        a.     Students preview Simulated Writing.

b.    Students spare some time for the field work project.

4.     Sample reading and simulated writing                                                       50 min.

Activity 1       Pair work: identifying the elements of a bill of exchange

a.     Students read the sample bill of exchange with attention to possible language difficulties and special terms.

b.    Students work in pairs to identify the major elements of a bill of exchange.

c.    Monitor the work and provide help if necessary.

d.    Ask some students to present their work.

        Activity 2       Individual work: translating the bill of exchange into Chinese

        a.     Ask students to translate the bill of exchange (Sample 2) into Chinese.

        b.    Guide students if necessary.

        c.    Provide the key to the exercises.

        Activity 3       Group work: writing a bill of exchange

        a.     Students read the sample bill of exchange again.

b.    Write a bill of exchange using the common sentence structures learned form the samples.

c.    Group representatives report about their work using overhead projector if necessary.

        d.    Invite peer comment and give feedback.

5.     Assignment

        a.     Students preview Listening and Speaking.

b.    Students spare some time for the field work project.