Louis Cheskin published the groundbreaking Color for Profit in 1951 and initiated a scientific approach to color and design. Cheskin's philosophy rotates around three core concepts: 1) Good taste has little to do with how well a design sells; 2) Asking customers what they think of a package design is not a useful way to measure effectiveness; and 3) Colors have symbolic meanings. To read more about Cheskin and brand design, check out the document at http://www.theretina.com/clients/sfsu/ed_2002/readings/cheskin_styleguide.pdf. You can also visit http://www.cheskin.com to find out how Cheskin's ideas about color and brand design have been used in the commercial world. In addition, try out the experiment at http://www.ibiblio.org/stayfree/archives/14/cheskin_coloring_book.html to see how colors can improve brand design.
The Package as Product 背景知识(background info) : 路易斯·切斯金生平与作品讲解
Louis Cheskin
Louis Cheskin published the groundbreaking Color for Profit in 1951 and initiated a scientific approach to color and design. Cheskin's philosophy rotates around three core concepts: 1) Good taste has little to do with how well a design sells; 2) Asking customers what they think of a package design is not a useful way to measure effectiveness; and 3) Colors have symbolic meanings. To read more about Cheskin and brand design, check out the document at http://www.theretina.com/clients/sfsu/ed_2002/readings/cheskin_styleguide.pdf. You can also visit http://www.cheskin.com to find out how Cheskin's ideas about color and brand design have been used in the commercial world. In addition, try out the experiment at http://www.ibiblio.org/stayfree/archives/14/cheskin_coloring_book.html to see how colors can improve brand design.
Louis Cheskin published the groundbreaking Color for Profit in 1951 and initiated a scientific approach to color and design. Cheskin's philosophy rotates around three core concepts: 1) Good taste has little to do with how well a design sells; 2) Asking customers what they think of a package design is not a useful way to measure effectiveness; and 3) Colors have symbolic meanings. To read more about Cheskin and brand design, check out the document at http://www.theretina.com/clients/sfsu/ed_2002/readings/cheskin_styleguide.pdf. You can also visit http://www.cheskin.com to find out how Cheskin's ideas about color and brand design have been used in the commercial world. In addition, try out the experiment at http://www.ibiblio.org/stayfree/archives/14/cheskin_coloring_book.html to see how colors can improve brand design.
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