The first part is made up of 6 paragraphs, from Paragraph 1 to Paragraph 6. It deals with the general concept of sales promotion: the definition (Para. 1), the techniques (Para. 2), the basic function (Para. 3), the applicability (Paras. 4 & 5) and the development (Para. 6).
The second part consists of 4 paragraphs, from Paragraph 7 to Paragraph 10. In this part, the author focuses on the advantages and disadvantages of sales promotion in practice.
The last part is Paragraph 11, a conclusion of the essay that sales-promotion methods may have to be amended.
The striking characteristic of the essay is exemplification. Examples are offered to illustrate the author’s arguments.
