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This unit involves techniques of products promotion and services performance. While some techniques are appealing and effective, others are deceptive. The first passage introduces various techniques of sales promotion and how they can be used effectively. The second passage analyzes the customers’ psychology of transferring the sensation from the package to its products. The third passage discloses deceptive maintenance offered by some sophisticated auto sellers. The whole unit is to present a picture of the market economy from different perspectives.
