In A Nutshell - Win People To Your Way Of Thinking
3.1 You Can't Win An Argument
Principle 1 The only way to get the best of an argument is to avoid it.
3.2 - A Sure Way Of Making Enemies -And How To Avoid It
Principle 2 Show respect for the other person's opinions. Never say, "You're wrong."
3.3 - If You're Wrong, Admit It
Principle 3 If you are wrong, admit it quickly and emphatically.
3.4 - A Drop Of Honey
Principle 4 Begin in a friendly way.
3.5 - The Secret Of Socrates
Principle 5 Get the other person saying "yes, yes" immediately.
3.6 - The Safety Valve In Handling Complaints
Principle 6 Let the other person do a great deal of the talking.
3.7 - How To Get Cooperation
Principle 7 Let the other person feel that the idea is his or hers.
3.8 - A Formula That Will Work Wonders For You
Principle 8 Try honestly to see things from the other person's point of view.
3.9 - What Everybody Wants
Principle 9 Be sympathetic with the other person's ideas and desires.
3.10 - An Appeal That Everybody Likes
Principle 10 Appeal to the nobler motives.
3.11 - The Movies Do It. Tv Does It. Why Don't You Do It?
Principle 11 Dramatize your ideas.
3.12 - When Nothing Else Works, Try This
Principle 12 Throw down a challenge.